YouTube has a new plan to take away creators from TikTok

The short vertical videos trend started by TikTok has become one of the in-demand video watching trends globally. No doubt, the popularity of TikTok has been a concern for tech giants out there. While Instagram is trying hard and constantly experimenting with new features to keep pace and beat TikTok, Google-owned YouTube has a new card to woo content creators on its platform – monetisation. YouTube will soon enable the Partner program for its short-form vertical video format, Shorts. And as everyone will agree, creators are one of the most important parts of these video platforms.

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